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Moo.com – Stand out with high-quality business cards starting at $19.99 for 50 business cards.
HoursTracker – I use this app to track my time and earnings for my social media management clients. Clock in and clock out as you work or enter start and stop times yourself. HoursTracker groups your entries by day, week, or month, and you can export the data.
QuickBooks – I use QuickBooks Self-Employed to track expenses and mileage, find tax deductions, and avoid IRS penalties. Best part – you can get half off for the first six months.
BigScoots – Your website needs to be fast, and BigScoots hosting helps with that. Use BigScoots promo code BIGSCOOTSWHT for 20% off your first month.
Camera and cell phone gear
Selfie Stick & Tripod – Capture your #ootd images using your phone with this tripod. Keep the remote control with you everywhere you go so you can take pictures, even when you’re not using the tripod. Also great to use for Facebook Live and Instagram videos.
Photography & Video Studio Set-up – Includes everything you might need to start your studio. Three lights, a 10′ x 12′ Background Support System and Black, White and Green Muslin Backdrops.
Smooth 4 3-Axis Handheld Gimbal Stabilizer – I have the older model, so this one is probably even better. Take video or photos with a button on the gimbal. Also has time lapse options and object tracking.
Phone or Camera Stand for tutorials, baking, crafting, etc. – Arkon’s Pro Phone Stand securely holds your iPhone or Android phone, digital camera, or pico-style projector on flat surfaces such as counters, tables, desks, or floors. Making high-quality DIY tutorials or instructional videos in the overhead view or front-facing position is easy with the Pro Stand.
Photo editing and graphics Tools
Every blog post needs a killer Pinterest image. This is where you need Pinterest-friendly tools (preferable free) to kick in and help to support your Pinterest strategy. We rounded up these easy-to-use and free tools to help you create gorgeous images to go with your site.
Canva — I love to use this for Pinterest-friendly images and Facebook posts. You can upload your own images, or purchase from their inventory. Desktop and app available.
Unsplash — Beautiful, free photos. Gifted by the world’s most generous community of photographers.
PicMonkey— We’ve been editing your pictures on PicMonkey for years now. We pay for the membership to have access to the premium fonts and filters. Desktop and app available.
A Color Story — My go-to photo editing app on my phone. You can purchase additional filters for a couple of dollars to customize the app to your liking. I splurged on the effects and the Color+ tool. Also love that I can schedule my Instagram posts from this app for FREE!
Microsoft Selfie – Even if you don’t take selfies, this app is great when editing photos with people in them because it’s also photo enhancement app. Backed by computer vision technology, Microsoft Selfie intelligently considers age, gender, skin tone, lighting, and many other variables all with one click.
Instagram Posting Tools
Manage your Social Media accounts (both personal and business) with my favorite tools! These apps help to speed up content creation and posting, and they’re the social media tools that I use on a daily basis.
Unfold – This app is a toolkit for storytellers. Use it for Instagram Stories to create beautiful and engaging stories with minimal and elegant templates. In-app purchases include extra frames for under a few dollars. Save stories for later, download the whole story or just one page, and add text overlay.
Storyluxe (exclusive for iOs users) – Create dynamic Instagram story templates using our polaroid and instant film templates, neon, floral, and many more. Free option, with a $2.99/month unlimited access option.
Tailwind – Simply start typing your caption and Tailwind will recommend the best hashtags to drive additional reach to your post. Color coded recommendations make it easy to choose the right hashtags. Once you’ve found hashtags that work, save them to a hashtag list and add that list to any future post in seconds! $9.99/month, per account, billed annually.
Clips (exclusive for iOs users) – Great for converting video into a square format to share on Instagram and Facebook. This free app lets you create and send a video message or tell a quick story with artistic filters, animated text, music, emoji, and fun stickers featuring characters from Star Wars, Disney, Pixar and more. Android alternative: Magisto Video Editor & Maker
InShot Powerful all-in-one Video Editor and Video Maker with professional features. Add music, transition effects, text, emoji, keyframe, slow motion, make video collage, blur background and etc! As an easy-to-use editing app, InShot helps you record every precious moments of daily life.
Hashtag Lists Hashtaglists members enjoy access to the full library of over 1500 hashtag lists, with up to 100 list downloads per month for one low price of $29/mo or $249/year. No more tough decisions about which list to get. Update your lists as often as you like.
Keywords Everywhere A freemium browser addon where you can: See Related keywords on Google & Bing, People Also Search For (PASF) keywords on Google (no volume data), Trend chart in Google & YouTube (no historical volume data), YouTube insights & YouTube Tags (no volume data), View monthly estimates traffic & the top 500 keywords that any URL ranks for (no volume data) and Analyze any URL to get the list of keywords in the content of the page, and the density of those keywords (no volume data). The paid version allows for more functions.
Later Scheduling your social media content is as simple as dragging-and-dropping. Later will tell you your unique Best Time to Post, so you can schedule in batches and publish without a hitch.
Mobile Monkey FREE OmniChatR messaging platform for marketing and support in live chat, Instagram, SMS and Facebook Messenger
Linktree Linktree is the launchpad to your latest video, article, recipe, tour, store, website, social post – everywhere you are online.
YouTube Audio Library In the Audio Library in YouTube Studio, you can find royalty-free production music and sound effects to use in your videos.
Branding and Merch
Custom Stickers by Sticker Mule We love to use these stickers in our packaging, on candies we give out, and even on our cars. We use vinyl stickers to share our handle on our car, and we have a large wall decal to brand our pink office wall. Great service and quick proof turnaround time.
Originally published on September 27, 2018. Last Updated on April 12, 2022 by Pattie Cordova
Pattie Cordova is founder of Cordova Media Group, LLC, a boutique social media consulting firm that develops and creates social media strategies for businesses. She manages LivingMiVidaLoca.com. In her spare time (what little there is LOL) she enjoys working out, hanging out with her family (two chiclets and a Hubster) and traveling.